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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Google Analytics Integration | - Behavior and performance insights
|
| Topic 2: Google Ads Reporting Tools | - Reporting interface
|
| Topic 3: Conversion Tracking and Attribution | - Attribution models
|
| Topic 4: Measurement Fundamentals | - Data interpretation basics
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
A) On her index page
B) On her Google Analytics destination URL
C) On her home page
D) On every page of her website
2. Which of the following colors shows that the combination is performing at the same level as the original?
A) Grey
B) Green
C) Yellow
D) Red
3. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?
A) $13,000
B) $21,000
C) 16.25 percent
D) 162.5 percent
4. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?
A) Choose Reporting, Choose Keywords, click Create Report
B) Choose Reporting, Search Query Report, choose Summary, click Generate Report
C) Choose Reporting, Search Query Report, click Create Report
D) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
5. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?
A) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |
