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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating & Customizing Reports | 25% | - Scheduling and sharing reports - Filters, segments, and date ranges - Predefined reports and dashboards - Report editor and custom tables |
| Topic 2: Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Attribution models overview - E-commerce and value tracking - Setting up conversion actions |
| Topic 3: Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Automated reports and alerts - Using reports to optimize campaigns |
| Topic 4: Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Importance of measurement strategy - Reporting interface navigation |
| Topic 5: Performance Analysis & Interpretation | 30% | - Impression share and competitive metrics - Device, location, and audience insights - Identifying trends and anomalies - Campaign, ad group, keyword analysis |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?
A) Create keywords for unadvertised parts of your website.
B) Reduce the cost of your ads by improving the quality score.
C) Use the Google Content Network.
D) Use keywords in your ad title and text.
2. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?
A) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
B) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
C) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
D) Duplicate keywords across the ad groups make the cost-per-click higher.
3. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?
A) Disapproved
B) Eligible
C) Paused/Deleted
D) Ineligible
4. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
A) Test page and live page
B) Test page and conversion page
C) Landing page and conversion page
D) Landing page and conversion page
5. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?
A) Visitors overview
B) Network properties
C) Map overlay
D) Visitor trending
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
