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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
Google Display Exam Practice Test Sample Questions:
1. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
A) Overlay video ad
B) Click-to-play video ad
C) In-stream video ad
D) Video placement ad
2. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?
A) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
3. Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color yellow?
A) Image ad
B) In video overlay
C) In stream video
D) Banner ad
4. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?
A) It helps to ensure that searches with similar spelling would not appear on search results.
B) It helps to ensure that an ad will appear when users search for an opposite keyword.
C) It helps to ensure that ads would not appear on irrelevant searches.
D) It helps to ensure that an ad will appear along with competitors' ads.
5. Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each
search of the Google Wonder Wheel, how many related topics will Google generate for Holly?
A) It depends on what keyword Holly is searching for.
B) Eight
C) Ten
D) Six
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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