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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
| Topic 2: Campaign Setup and Optimization | - Match types and search intent - Keyword planning and targeting - Campaign structure and settings |
| Topic 3: Bidding and Budget Management | - Budget optimization - Smart Bidding strategies |
| Topic 4: Ad Creation and Assets | - Responsive Search Ads - Ad assets and extensions |
| Topic 5: Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Which of the following is required to raise awareness and visibility of a product or service?
A) Tracking
B) Clickthrough rating
C) Branding
D) Monitoring
2. There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?
A) AdWords Editor
B) AdWords API
C) Campaign Manager
D) My Client Center
3. Which of the following categories are NOT targeted by the Placement tool?
A) Game placements
B) Entertainment placements
C) Feed placements
D) Video placements
4. When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?
A) Domain origination
B) Single language
C) Multiple languages
D) Combine with location targeting
5. Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?
A) Change the ad to an image ad
B) Optimize the ad
C) Change the bid to match the first page bid estimate
D) Increase the bid for the ad
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
