Marketing-Cloud-Consultant Exam Dumps, Marketing-Cloud-Consultant Practice Test Questions
PDF (New 2022) Actual Salesforce Marketing-Cloud-Consultant Exam Questions
What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing Score: 67%
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NEW QUESTION 149
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- B. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
- C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- D. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
Answer: C,D
NEW QUESTION 150
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the
"Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours.
The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- D. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
Answer: D
NEW QUESTION 151
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user-initiated message to send an email to customers who made a purchase daily.
- C. A triggered message to send an email as soon as a customer completes a purchase.
- D. A triggered automation to send emails to customers who have made a purchase.
Answer: C
Explanation:
Transactional message (Order confirmation) requires triggered message.
NEW QUESTION 152
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Create and send an apology email which includes a discount for a future purchase to all customers.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: D
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 153
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 154
What are data extension data retention policies?
- A. Settings to prevent users from deleting a Data Extension created by another user.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to control when a data extension creates a back-up of the data it contains.
Answer: B
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION 155
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Use Synchronized Data Sources to data from the Sales Cloud.
- D. Create list attributes to store student data from the Sales Cloud.
Answer: B,C
NEW QUESTION 156
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Filename is automatically passed to Import Activity with File Drop Automations
- B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- C. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- D. Check the 'Use filename from Automation' checkbox
Answer: B
NEW QUESTION 157
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the DNS Record Redirect is correctly configured
- B. Ensure the two phrases are added the "Filtered Keywords" data extension
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure "Common Misspellings" Is selected as one of the Reply Filters
Answer: D
NEW QUESTION 158
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Set up Approval Workflow and Share setting inside Marketing Cloud.
- B. Edit the Content Permissions and Restrictions by Role setting for each user.
- C. Build out an internal business governance and process to support this.
- D. Integrate an outside CMS with all these permissions built in.
Answer: B
NEW QUESTION 159
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?
- A. Support non-English responses with Reply Mail Management.
- B. Localized physical mailing address displayed in the default email footer.
- C. Tracking information for campaigns sent by each office.
- D. Localized language and display options based on location and culture.
Answer: B
NEW QUESTION 160
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. LookupRows AMPscript function
- B. Dynamic Content Block
- C. Enhanced Dynamic Content Block
- D. Lookup AMPscript function
Answer: A
NEW QUESTION 161
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
(Choose two.)
- A. Turn off Individual Levels Tracking
- B. Filter data
- C. Upgrade the MC account to ConnectedApp
- D. Turn off link details tracking
Answer: A,C
NEW QUESTION 162
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure custom Reply Mail Management for the business unit's subdomain.
- B. Route the domain through an IP address unique to the business unit.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Configure link wrapping to redirect to the business unit's subdomain.
Answer: A
NEW QUESTION 163
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
Answer: A
NEW QUESTION 164
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Triggered Send Definition
- C. Single Send journey with an API Event entry source
- D. Transactional Messaging API
Answer: D
NEW QUESTION 165
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
- B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
- C. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
Answer: B
NEW QUESTION 166
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
Answer: B,C
NEW QUESTION 167
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign.
- B. Introduce more identity verification steps in check out process.
- C. Increase volume of emails to a wider audience.
- D. Increase the use of dynamic content in emails.
Answer: A,D
NEW QUESTION 168
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.
The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which three questions are relevant to identify strategies for designing the custom template for the customer's daily promotional email? (Choose three.)
- A. What is the maximum file size of the images being used?
- B. How often will email content be image-only with text overlaying images?
- C. What From Name will be used for these emails?
- D. How often will the layout of the content in a content area change?
- E. Will image URLs be available publicly?
Answer: A,B,D
NEW QUESTION 169
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. Unsubscribes should be synchronized between senders.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 170
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- C. Multi-Org Connector does not support the OOTB Preference Center
- D. The OOTB Preference Center does not support Person Account
Answer: A,D
NEW QUESTION 171
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: A
NEW QUESTION 172
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