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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Topic 2: Lead Management | 24% | - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Automation rules: components and use cases - Segmentation rules - Page actions - Completion actions - Lists: types, capabilities and creation |
| Topic 3: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 5: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 6: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?
- A. Create a static list of approved users to use as the recipient list in the sending tab.
- B. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
- C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- D. Create a test list of approved users to use in the testing tab of the email flow.
Correct Answer: D 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form
- B. Form Handler
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Yahoo
- B. All of the Above
- C. Google AdWords
- D. Bing
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Completion actions only affect prospects not visitors?
- A. False
- B. True
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
- A. Enterprise Edition and lower
- B. Standard Edition and higher
- C. Professional Edition and higher
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
