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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Words or phrases used may trigger spam filters.
B) Correct syntax is used on any AMPScript in the email's code.
C) Each content area specified in a dynamic content rule exists.
D) Grammar and spelling in the email text is correct.
E) Personalization strings map to attributes or data extension fields

2. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A) Add Marketing Cloud Security Administrator
B) Remove Marketing Cloud Channel manager
C) Remove Marketing Cloud Viewer
D) Add Distributed Sending user

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Data Extension with double opt-in status defined.
B) Microsite with Smart Capture to store entrants on a data extension.
C) Send Email Activity with a link to a subscription center.
D) Microsite with Web Collect to store entrants on a data extension.

4. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Target Data Extension
B) Original SFTP folder
C) Safehouse
D) Selected SFTP folder

5. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Dynamic Content for Triggered Sends
B) Email Performance by Attribute
C) Impression Tracking for Triggered Sends
D) Sends Account Send Summary

Solutions: