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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 2: Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Topic 3: Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 4: Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Topic 5: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 6: Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Link Table
B) Insight Link Hashmap
C) Insight Link Report
D) Link List
E) Link Hashmap
2. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
A) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
B) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
C) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
D) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
3. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
A) products that were browsed/viewed, where no additional event takes place
B) products that were purchased
C) pages that were marked as favorite
D) products added to a shopping cart, where no additional event takes place
E) search strings entered into a website more than twice
4. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
A) CUSTOMER_ID_
B) ADDRESS_
C) PET_ID_
D) EMAIL_ADDRESS_
5. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
D) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,D,E | Question # 4 Answer: A,D | Question # 5 Answer: B |
