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Salesforce Email Essentials (EEB101) Sample Questions:

1. What can you test with A/B Testing?

A) Email Message
B) Content areas
C) From Name
D) Dates and Times sent out
E) All of the above
F) Subject Lines

2. What is a personalization string?

A) A content area that will display based on a subscriber attribute
B) An automated way of scraping a website for content to populate inside of an email
C) A snippet of text that inserts subscriber attributes into an email
D) The snippet of text at the top of the email that is visible before an email has been opened

3. Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A) AMPscript Lookups
B) Sender Profile
C) Dynamic Content
D) Delivery Profile

4. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A) Query Activity
B) Send Definition
C) Data Extract Activity
D) Drag & Drop Segmentation

5. A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

A) Ensure the name of the file in the Import Activity matches the file name on the SFTP.
B) Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
C) Use the Import Wizard to point to rename the file on the Enhanced SFTP.
D) Change the file format from "comma separated value" to "tab delimited."

Solutions: