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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 2: Customer Journey Analytics Fundamentals | - Data ingestion and connections - Concepts and architecture overview |
| Topic 3: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Topic 4: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:
A) Update the date range filter to include the last 12 months.
B) Enable dynamic date ranges in the report.
C) Create a new calculated metric for monthly purchases.
D) Reassign the report to a different campaign.
2. Which visualization do you choose for retention or churn analysis?
Response:
A) Donut
B) Cohort table
C) Flowchart
D) Histogram
3. What is the primary function of a Segment in Adobe CJA?
Response:
A) Exporting reports to external tools
B) Creating data visualizations
C) Filtering data for analysis
D) Automating data ingestion
4. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:
A) Shared audience is not deleted from AEP Real-time CDP
B) Shared Audience deletion is not allowed in CJA
C) Profiles of shared audience are deleted from AEP Real-time CDP
D) The audience will remain in CJA but be removed from AEP Real-time CDP
5. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:
A) Metric Filters
B) Campaign Rules
C) Event Filters
D) Identity Filters
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A,C |
