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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience and Segmentation | - Segmentation rules and filters - Profile list management |
| Topic 2: Data Integration | - API and external system integration - Data import and export processes |
| Topic 3: Content Management | - Dynamic content and personalization - Email and message design |
| Topic 4: Reporting and Analytics | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 5: Campaign Management | - Campaign creation and configuration in Responsys - Campaign execution and scheduling |
