Adobe AD0-E202 Exam Syllabus Topics:

Topic	Details
Topic 1	Apply The Process To Create A Visualization Reporting And Dashboarding For Projects Business Analysis Compare Segments
Topic 2	Determine Metric Types Section General Tool Knowledge And Troubleshooting Segmentation And Calculated Metrics
Topic 3	Apply The Process To Configure A Virtual Report Suite Based Upon An Existing Segment
Topic 4	Apply The Process To Lookup The Dimensions Components Identify Information From Marketing Urls
Topic 5	Apply The Process To Set Alerts Apply The Process To Generate Calculated And Or Segmented Metrics Understand Report Suite Admin Console Settings
Topic 6	Analyze Data To Answer Business Questions And Recommend New Optimization Hypotheses Identify Conversion Funnels
Topic 7	Apply The Process To Configure The Marketing Channel Reports With Marketing Channel Processing Rules Analyze Reports And Identify Data Quality Issues
Topic 8	Given A Business Need Question, Identify The Most Appropriate Reporting Strategy To Perform An Analysis

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

Analyze data to answer business questions and recommend new optimization hypotheses
Identify conversion funnels
Understand outliers and anomalies in reports
Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
Interpret Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions

2: Reporting and Dashboarding for Projects (25%)

Apply the process to configure projects using the most appropriate tool(s)
Compare fallout and flow visualization and appropriate variable types for reporting
Apply the process to create a visualization
Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
Given a scenario, determine the appropriate item to use
Apply the process to lookup the dimensions/components
Apply the process to set Alerts
Apply the process to schedule Projects, Report Builder and Data Warehouse

3: Segmentation and Calculated Metrics (25%)

Apply segments to Projects and Components
Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)
Apply the process to share segments with others in the organization
Define different types of dimensions and parameters existing in Adobe Analytics
Determine how to bring data in and out of Adobe Analytics
Analyze reports and identify data quality issues
Apply the process to generate calculated and/or segmented metrics
Apply the process to configure Report Builder
Determine how to develop and configure segments
Compare segments

5: Administration (10%)

Apply the process to configure a virtual report suite based upon an existing segment
Identify information from marketing URLs
Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
Apply the process to configure Classification Importer and Rule Builder
Understand Report Suite Admin Console Settings

Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

Media/marketing analysts
Conversion/optimization specialists
UI analysts
Digital analysts
Data analysts
Digital marketers
Product owners and managers
Web analysts
Business analysts
Business consultants

There is a minimum skill set required before appearing for AD0-E202 exam:

Has at least one year of Adobe Analytics hands-on experience
Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
Has a basic understanding of how digital analytics is filtering/structuring data
Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
Has an awareness of the integration of Adobe Analytics with other Adobe solutions

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