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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Performance Measurement
|
| Marketing Automation | - Engagement Programs
|
| Prospect Management | - Lead Lifecycle Management
|
| Maintenance and Best Practices | - System Optimization
|
| Email Marketing | - Email Creation and Delivery
|
| Account Engagement Administration | - Configuration and Setup
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
- A. Webinar & Event Registrations & Attendance
- B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- C. Webinar & Event invite. Registrations & Attendance
- D. Only Webinar & Event Attendance
Correct Answer: B π³οΈ
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
- B. Run an automation rule based on the Marketing Cloud Account Engagement campaign
- C. Look for the original list based on the Marketing Cloud Account Engagement campaign
- D. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
Correct Answer: D π³οΈ
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. False
- B. True
Correct Answer: B π³οΈ
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Dynamic list based on the form submission
- B. Automation rule based on the form submission
- C. Segmentation rule based on the form submission
- D. Completion action on the form submission
Correct Answer: D π³οΈ
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LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Develop dynamic content based on lead fields.
- B. Convert all existing leads into contacts to tie to accounts.
- C. Identify attributes of the key accounts they want to target.
- D. Create all contacts as campaign members in one campaign.
Correct Answer: C π³οΈ
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