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- Marketing Cloud Connect 6%
- Journey Builder 10%
- Conceptual Design 12%
- Contact Builder 15%
- Reporting 5%
- Account Configuration 10%
- Email Build 7%
- Data Design 12%
- Discovery 15%
- Automation 8%
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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Design and develop email content - Implement personalization and dynamic content - Configure deliverability settings - Manage subscriber preferences and suppression |
| Topic 2: Discovery and Scoping | 15% | - Assess customer readiness and identify gaps - Gather customer business requirements - Determine the appropriate implementation approach - Identify key stakeholders and decision-making process |
| Topic 3: Marketing Cloud Configuration | 15% | - Configure data management and data extensions - Configure Marketing Cloud account settings - Set up and manage business units - Manage users, roles, and permissions |
| Topic 4: Analytics and Reporting | 10% | - Configure tracking and attribution - Build custom reports and dashboards - Create and interpret standard reports - Analyze campaign performance metrics |
| Topic 5: Data Model and Segmentation | 20% | - Build and manage data extensions - Create and optimize segmentation strategies - Design and implement contact data model - Implement contact filtering and list management |
| Topic 6: Marketing Automation | 20% | - Configure decision-based and engagement-based activities - Implement journey builder strategies - Design and configure automation workflows - Create and manage email activities |
