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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - BlueKai Core Tag deployment - Server-to-server integration - First-party data ingestion methods |
| Topic 2: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 3: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 4: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 5: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- B. The BlueKai Site ID is different for every Media Click tag.
- C. The DoubleClick Campaign Manager macros are different for every creative.
- D. The click-through URL must be added to the Media Click tag.
Correct Answer: A 🗳️
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. It takes one week after rule creation for data to be mapped to prescribed categories.
- B. The old rules must be purged prior to running the newly created rule.
- C. In addition to the classification rule, you also need to configure a chint rule.
- D. You must wait at least thirty minutes after creating a classification rule to start using it.
Correct Answer: D 🗳️
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
- A. Create a Dynamic Synchronous container to support the transfer of data.
- B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
- C. Configure custom parameters to deliver data to the media execution partner
- D. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
- E. Manually enter the pixel required for sending campaign data to the partner.
Correct Answer: E 🗳️
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Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
- A. Schedule Hits report
- B. Provider Exchange report
- C. Provider Category report
- D. Site Hits report
- E. Provider Inventory report
Correct Answer: D 🗳️
Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
- A. Campaign Activity Report
- B. Buyer Exchange Report
- C. Media Discovery Report
- D. Audience Usage Report
- E. Audience Discovery Report
- F. Funnel Analysis Report
Correct Answer: C 🗳️
